Which cell do they fall into in the process characteristics matrix?

The Cell that Starbucks falls into is more to the right of the scale on the Product-process matrix because Starbucks has grown in the last couple of years to selling more than just coffee. Starbucks not only sells coffee but raw goods. They have wi-fi available to use and this company has expanded all over the world. Their signs and logo are in more things than just a cup of coffee.