Bundling is the act of building an added-value package around the products and services you sell. When you offer customers a bundle, you are giving them more reasons to come back to do business with your company. Every time a customer uses and is satisfied with one of the benefits in the bundle, he or she comes another step closer to becoming a customer for life.
Starbucks is a coffeehouse or a coffee shop shares some of the characteristics of a bar and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea. Food choices range from pastries and muffins to soups and sandwiches. The Starbucks combine them together, in Starbucks you can also buy the sandwiches as well as cakes. This idea is convenience for the office workers. And Starbucks also sell instant coffee in their shops or to some supermarkets. This are all their Service-product bundle.
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