Yes, starbucks can adopt to the mass customization method because it provides a lot of their coffee and in this category, customization refers to making different kinds of coffee such as different flavors as what the customer may want. Starbucks has leveraged mass customization principles which allows the consumer to create their own beverages and choose what they like.
Sunday, July 11, 2010
What are some of the factors influencing their process selection?
Some of the factors influencing their coffee is the stability of the countries in which starbucks purchases the coffee and other raw goods. They are environmentally friendly, with that they have to know how to protect the brand in everything they do.
Which cell do they fall into in the process characteristics matrix?
The Cell that Starbucks falls into is more to the right of the scale on the Product-process matrix because Starbucks has grown in the last couple of years to selling more than just coffee. Starbucks not only sells coffee but raw goods. They have wi-fi available to use and this company has expanded all over the world. Their signs and logo are in more things than just a cup of coffee.
What type of customer order do they process?
The Starbucks use the process of make to stock, which can provide fast service to customers by delivering orders from available stock and at a low cost. Once the order is received, the customer pays for the product and the cycle is completed.
What type of product flow do they use?
Starbucks uses the continuous/assemble line which are low flexibility, mass market, high value, low-skilled labor and specific equipment. According to the research, Starbucks is a worldwide coffeehouse with 17133 stores in 49 countries with about 100 cups of coffee sold per hour, which means the way of mass market. Most of the workers are working as a part time job in the Starbucks and some of them are teenagers or students with low skills, so they are low-pay labors.
Technology
Starbucks uses technology in many ways. they use Information Technology, Wi-Fi, and all their business done both internally and externally. A big part of being a great leader for a Starbucks is the employees ability to recognize when they need the right tools to do their jobs correctly and efficiently. Technology has allowed Starbucks to plan, lead, control, organize employees, costs, and supply link. Starbucks has utilized technology to its fullest potential. Starbucks has accomplished this in two ways, strategic and operational plans. Planning is used in the hiring, opening a new store, and even in the creation of new organizations. Technology is what makes Starbucks thrive in a very large competitive world. Starbucks uses the internet to advertise when they are in need of new managers and employees.
Types of customer contact
Mail Contact
Internet: Email, Twitter, Facebook , Starbucks official site
Phone Contact
Face to Face
Starbucks V2V
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